NFT campaigns have skyrocketed in recent years, to measure the effectiveness of these campaigns, there needs to be a shift away from just measuring floor prices. Brands need to be in it for the long haul. They should look at multiple metrics to help understand the true effects of their...

In the ever-evolving landscape of Non-Fungible Tokens (NFTs), the excitement can be overwhelming. So many people get fixated on floor price. If you are looking to thrive in the DeFi world with ThrowingToken.com, take note, it’s not all about how profitable an NFT project is. Its real measure is in...

The NFT space is infatuated. Addicted, even. To the floor price. It’s the first thing everyone looks at, the clickbait metric, the only metric for too many—too many—too many. Here's the cold, hard truth: obsessing over floor price is like judging a book by its cover. Or, as I should...