Animoca Brands has made Cool Cats Group a strategic investment, taking a controlling interest in the NFT collection. This provides Cool Cats with the ability to leverage Animoca Brands’ deep global network, joining forces to massively increase its global reach. Yat Siu, co-founder of Animoca Brands, and Kenneth Shek, project lead of Mocaverse, will join Cool Cats' board to drive new initiatives.

With new leadership in place, Animoca Brands’ ambition is to set Cool Cats up to entertain and inspire a much larger global community. The strength of community support proved to be essential within the NFT environment, and the company’s investment further emphasizes that aspect. Cool Cats consists of a set of 9,999 NFTs that depict the “Blue Cat” avatar as the mascot developed by artist Colin Egan. This project may be most successful under a raucous market, with monthly sales volumes of nearly $600 million for digital assets.

Strategic Partnership and Vision

Ken Cron, CEO of Coin Operated Group, spoke about collaborators’ united vision for a Web3 future. That imagine-not possible, wonder-filled world keeps their wellbeing and creativity burning, inspiring and propelling the community-built partnership further. The collaboration aligns with Animoca Brands' broader strategy to expand its footprint in the NFT market, leveraging Cool Cats' established brand and community. Welcome to the Animoca ecosystem & #CoolCats! This innovative collaboration will open up new possibilities and pave the way for continued innovation in the ever-growing NFT landscape.

Leadership and Community Engagement

Yat Siu expressed tremendous enthusiasm about ushering Cool Cats into Animoca’s expansive ecosystem. He focused on the terrific opportunity for collaboration and advancement that this connection brings. Yat Siu and Kenneth Shek of Outlier Ventures to join the Cool Cats board! Their expertise will be invaluable in enhancing community engagement and growing the Cool Cats universe. Animoca Brands understands that an active and engaged community is the lifeblood of any successful NFT initiative. That’s precisely why they’re working hard to bring the most colorful and inclusive space to Cool Cats lovers.

Creator's Perspective and Future Outlook

Clon, the founder of Blue Cat, said that Inmoca’s investment made him very excited about partnership. He believes that Animoca Brands’ international network will help to wildly expand the reach of Cool Cats, tapping into audiences all across the globe. This partnership marks an exciting new chapter for Cool Cats — delivering innovative development and growth, as well as new community experiences.