Animoca Brands now holds a controlling stake in Cool Cats. This popular Ethereum-based NFT collection of 9,999 distinct digital cat breeds was all generated in 2013 by ERSB artist Colin Egan. This collaborative move indicates a deep strategic alignment. It seeks to create sustainable ecosystem development and increase user participation in Animoca Brands’ Mocaverse. Yat Siu, the Executive Chairman of Animoca Brands, and Kenneth Shek have been appointed to the board of directors for Cool Cats. This is a pretty big reversal in leadership priorities for the $410 million NFT project.
This investment further emphasizes Animoca Brands’ dedication to building the widely recognized open metaverse, where digital property rights are foundational. Currently, Cool Cats has received a lot of attention in the NFT space, drawing in collectors and NFT enthusiasts. Animoca Brands' investment will allow Cool Cats to further develop its brand and expand its reach within the digital landscape.
Yat Siu and Kenneth Shek's addition to the Cool Cats board signifies a strategic pivot towards prioritizing the long-term health and expansion of the Cool Cats ecosystem. This moral approach puts a focus on long-term community growth and engagement rather than short-term revenue collection.
Perhaps the most exciting part of this acquisition though, is having Cool Cats join Animoca Brands’ Mocaverse ecosystem. This integration aims to provide users with the most unique experiences possible in every project within the Mocaverse. It will create a more open, free, interesting digital world. By bringing Cool Cats into the Mocaverse, Animoca Brands aims to improve cross-project digital experiences and user engagement across the board.
