Cool, so that means Julian Reese, the brother to WNBA superstar Angel Reese, has signed an Exhibit 10 deal with the Lakers. Cue the hype machine, right? Particularly in the free-for-all environment of this new wild west that is sports crypto and NFTs. Now hold on before you FOMO into...

Imagine this: A young woman in Lagos, Nigeria, spends hours each day creating stunning digital art, but struggles to find a market beyond her immediate circle. To an immensely gifted young footballer in Nairobi, Kenya, that goes double. It’s hard for him to find the resources to show off his...

The buzz around Julian Reese's potential move to the Lakers is more than just basketball talk. It's creating ripples in the world of SportsFi, meme coins, and NFTs. Conventional athlete signings impact both merchandise sales and ticket prices. The digital landscape today has changed and supercharged the way fans engage...