The NFT trade staged a monumental comeback in the month of July 2025, clocking in $574 million value of gross sales. This figure represents a 47.6% increase over June 2025’s $388.9 million, showing that the sector is flourishing after its recovery. July’s strong showing now marks the second-highest overall sales record for 2025. It failed to top the great $678.9 million set in January.
Although still below January’s high-water mark, July 2025 was significant in revealing a transformative turn in the balance of market power. First, that huge increase was entirely driven by premium buys — a signal of a shift from speculative, volume-based trading to more deliberate premium purchases. That’s exactly what the data overwhelmingly illustrates. In July, the average sale value soared to $113.08 per NFT — a six-month high.
This growth happened even as total NFT transaction volumes fell significantly. If true, this indicates that large-value transactions were the main driver behind a huge state revenue spike. Ethereum NFT sales saw the most notable rebound, accounting for the vast majority of the overall market increase.
Ethereum valuations and average sale prices are increasing. This increase demonstrates the increasing belief in NFTs as a valuable digital asset class. Despite all expectations, the market’s resilience was on full display as this sales surge took place without any major regulatory changes.
The industry is keenly aware of policy risks lurking around the corner that might undermine fortunes in 2023 and beyond. In July, I wrote that absence of new regulations had provided a calming environment for expansion. The sector remains vulnerable to risks arising from prospective regulatory changes down the road.
July’s sales numbers paint a very optimistic picture of the NFT market, showcasing its potential for rebound and resilience. The increasing interest in premium, high-value purchases reflects a maturing market. This is beginning to draw in more sophisticated investors and collectors.
