The Non-Fungible Token (NFT) market saw a huge increase in sales throughout July, up 47.6% to $574 million. This jump in demand happened despite the active buyer pool shrinking 17% to 713,085. Sales skyrocketed, breaking records across the board. They were short of January’s all-time high of $678.9 million. Even so, it was still the second-highest sales volume in all of 2025.
The NFT market's sales volume of $574 million in July dwarfed June's $388.9 million. Unique creators of NFTs increased, up 9% MoM to 405,505. The average sale value skyrocketed up to a six-month high of $113.08. At the same time, the overall number of transactions dropped 9% to five million. The sector’s market capitalization grew by 21% to $8 billion.
Ethereum's Influence on NFT Market Growth
Ethereum’s impressive price rally of 62% was mainly responsible for boosting the dominance of Ethereum-based NFTs. Ethereum NFTs represented 48% of July’s overall sales, further establishing their place as a pillar of the market. Currently, the top 10 NFT collections by market capitalization are all on the Ethereum blockchain.
This overwhelming dominance underscores Ethereum’s central stake in the NFT space. The skyrocketing value of Ethereum tracks closely with the growing activity and value in its NFT market.
Top NFT Collections and Market Trends
One of the biggest success stories in the NFT space, CryptoPunks has seen $69.2 million in volume traded in the last 30 days. The Pudgy Penguins project just witnessed a stunning momentous increase! Their floor price exploded up 65.44%, and their total trading volume ballooned to an amazing $55.5 million.
These collections are all great examples of the fast-paced and ever-evolving world of the NFT market. As such, the performance of particular collections can have a massive impact on broader market trends and investor sentiment.
Market Consolidation and Future Outlook
Notwithstanding the overall increase in sales value, the decline in unique active buyers is a clear indicator that consolidation is well underway within the NFT market. Less people are buying and selling NFTs. For those that do, they’re spending a lot more every single transaction. The increase in average sale value is further evidence of this trend.
If that is the case, this consolidation phase will bring both a more stable and more mature market. Increasing the market’s professionalism will go a long way toward winning the confidence of serious investors and dealers.
