Snoop Dogg recently released an NFT collection of 996,000 NFTs—all done on Telegram’s “Send a Gift” feature. He’s audaciously going against the current downward trend in the NFT market! The digital assets, launched in partnership with Telegram’s TON blockchain, show off the rapper and NFT artist’s signature style. The trove features old-timey cars, ganja swag bags, weed-themed NFTs, and much more funky stuff.
Interestingly, the NFT sale lines up with Snoop Dogg’s new single, “Gifts,” which thematically fits with the digital collectibles. This tactical mix of celebrity star power, platform effectiveness, and cultural tie-in is another major component of the campaign’s success. Snoop Dogg partnered with the encrypted messaging giant Telegram to launch the NFTs exclusively through the messaging app.
His NFT fire sale has been really remarkable to watch, especially given the current state of the market for digital assets.
"While the broader NFT market certainly took a hit since its 2021 boom, specific niches continue to attract attention and thrive," - Ryan Yoon, senior analyst at Tiger Research
His foray into the Telegram NFT scene is a perfect example of how celebrity-led digital collectibles can resonate with niche communities. This new digital collection is composed of an eclectic mix of materials. From classic cars to weed-themed NFTs, it has wowed automobile aficionados and digital art collectors one after the other.
This partnership with Telegram’s TON blockchain offers an unprecedented, instant distribution and accessibility. Through using this new “Send a Gift” feature, Snoop Dogg can reach Telegram’s large user base instantly and directly.
