Strategically expanding their global footprint through these initiatives and partnerships is the name of Animoca Brands Corporation’s game. To manage its growing operations in the Middle East, the company just opened a regional hub in Dubai. Animoca Brands is continuing to explore collaborations. In March 2025, they announced a joint venture with Sony’s Soneium blockchain network to deliver cutting-edge identity solutions. These moves are part of Animoca Brands’ commitment to expanding its reach and authority across the Web3 realm.
Strategic Expansion and Leadership
The firm announced today the appointment of former smart city Dubai COO Omar Elassar to oversee regional operations and global strategic partnerships. This appointment further underlines Animoca Brands’ emphasis on solidifying its international footprint as a top priority. In this newly created role, Mr. Elassar will lead efforts to accelerate growth and cultivate strategic partnerships across high-growth markets.
Animoca Brands’ expansion is bolstered by its diversified investment portfolio. The firm has equity investments in more than 540 companies across Web3, blockchain, AI and digital infrastructure. This wide-ranging investment strategy has placed Animoca Brands at the cutting edge of several emerging technologies.
Financial Growth and Token Holdings
Animoca Brands' financial performance demonstrates substantial growth. The company’s bookings have jumped from A$49 million to A$450 million. In addition, the company experienced its net assets go from a A$385,000 negative balance to A$337 million positive in 2020-2021.
As of 2025, Animoca Brands’ most valuable tokens were Bitcoin, Ethereum, Solana and BNB. This action cemented their complete dominance of the cryptocurrency market. On June 12, 2025, then executive chairman Yat Siu posted the company’s firstly audited FY2021 annual financials. This analysis provides a unique performance and value based perspective into the company’s financial and strategic direction.
Further, Animoca Brands disclosed A$382 million in annual operating cash flow. The company managed to cut operating expenses from 2023 to 2024 even as it continued to grow revenues.
NFT Market and Blockchain Collaborations
Animoca Brands is perhaps one of the better known successes in the NFT space. And while it’s early in 2025, NFT sales so far have an average monthly total of almost $500 million. This lofty number underscores just how well-positioned the company is in the booming digital collectibles space. This highlight performance highlights the phenomenal demand for NFTs, and how Animoca Brands is at the forefront of this adoption.
The company’s model thus enables in-house projects as well as third-party initiatives on their blockchain networks. In early 2025, Animoca Brands partnered with Astar Network, a Japanese smart contract platform. This partnership deepened Animoca’s conviction that to maintain innovation, the blockchain ecosystem needs a strong, diverse, independent community. Through easily obtainable, consistent booking records, we have hundreds of millions over multiple years.
